YemenOnline, Special. March 01 - All too often, the international media projects a negative perception of Yemen regarding security issues and provides insufficient coverage of its sweeping reforms and positive developments taking place in the country. This negative image often causes the international community to overlook the promising investment opportunities and unique tourist attractions that Yemen offers.

Having identified the country’s communication needs, two Intercom representatives are currently in Yemen to produce a socio-economic report to be distributed in the International Herald Tribune.

The aim of this feature is to raise awareness of Yemen’s progress in terms of democracy and business environment, and to contribute to changing this unfair perception of the country. In light of the current global financial turmoil, Yemen can become a regional hub for highly profitable investments.

Intercom in an independent communications agency dedicated to raising the knowledge of and interest in the world’s most dynamic emerging markets through the production of country, regional and sector-based reports.

Through an agreement with the International Herald Tribune, Intercom reaches the hands of the most influential, sophisticated and active people in the political, financial and economic communities around the world.

The International Herald Tribune is a worldwide daily newspaper circulated in 180 countries, with 95% of its readership in Europe, Asia and the Middle East.

For further information please contact: yemen-ic@intercom-ltd.com.

Raluca Monac
Project Director
INTERCOM